The birth of Gastro-Tourism for World of Hyatt and American Express Platinum cardmembers.
What are the first things most people want to arrange when they travel to another city? The best place to stay, and the best places to eat. These days they also appreciate everything being taken care of. And so, in 2019, A Tale of Two Cities was created by the Gastronomous team, and in so doing ‘Gastro-Tourism’ was born.
Our clients – World of Hyatt (loyalty programme) and American Express Platinum – wanted an original programme that was exclusive, principally fostered loyalty but also drove card spend and room nights.
The first itineraries were three-day experiences in London and Paris where guests – in this case exclusively American Express Platinum Cardmembers – purchased all-inclusive tickets. This included: stays at 5* Hyatt Hotels in London and Paris, Business Premier on Eurostar in a private carriage, Michelin-Starred Gourmet Odyssey in London, dinner in London with a celebrated chef, private tour of The Louvre, dinner prepared by Jerome Bocuse, exclusive tour of the Caves du Louvre wine cellars and lunch at Ducasse sur Seine – the legendary chef’s boat.
The whole weekend was created, managed and hosted by Gastronomous. Working closely with our long-term client, World of Hyatt loyalty programme, the A Tale of Two Cities programme will now expand significantly in the years ahead due to the high demand and the success of the first itineraries.
Once travel resumes in 2021 there will be London-Paris; London-Barcelona and London-Amsterdam. The programme will then expand in Europe and itineraries will also be developed in the USA and Asia – involving longer stays and not always anchored in London. ‘Gastro-Tourism’ is a natural next step for Gastronomous as a business and we are exploring other opportunities.
A Tale of Two Cities is a programme for American Express Platinum Cardmembers.