This series is an example of what can happen when a client approaches us to create an experiential programme for a specific audience.

The American Express team in London told us the benefits available to American Gold Card members were not deemed sufficient, “or special” enough for the fees charged. Extensive market research into what the Amex Gold Card members showed they wanted and expected. Loyalty in the credit card marketplace is extremely hard won and so the benefits packages are constantly addressed and improved. Amex Gold Card users indicated that dining, food and culture (high and low) were key areas of interest.
Following market research, Gastronomous spent six months developing a new programme called Eat Life. Exclusively for American Express Gold Cardmembers, Cardmembers have access to a variety of experiences and events created and managed by the Gastronomous team. The programme now sits at the core offering of the American Express Gold Cardmembers benefits.
In 2019 successful pilots for Eat Film and Eat Wine were held. Eat Life expanded during 2020 with a full programme in 2021. We created celebrated events series such as Festive Spirits in December, a series of masterclasses, tastings, and at-home events focusing on great drink brands and restaurants in celebration of the festive season, Cook with the Stars, at-home recipe cook-along with celebrated chefs and much more. 

In 2022, the series continues to develop, creating new events as part of established series such as Cook with the Stars, hosted by Matt Tebbutt and Sabrina Ghayour. Access to brand new restaurants before general public can access such as Arcade Preview evening; where 300 Gold Cardmembers bought entry tickets including a welcome cocktail and shared small plate. And later in the year, Eat Books events, including big author names such as Dolly Alderton, Charles Cumming and Atul Kochhar, combine love of literature with love of gastronomy. Hosted by the authors, book signings take place alongside specially curated Tasting Menus.

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