Founded in 1906, Estrella Galicia is the leading premium Spanish beer brand. In 2015 they became a partner of the London Restaurant and remain so today as the Official Beer.
One of the event series we create for them during the London Restaurant Festival during October is called The Tapas Tours. This is a fun, informal – and lengthy – lunch where guests get to visit five tapas restaurants and have a small plate and an Estrella Galicia beer in each.
Keen to capitalise on the popularity of the Tapas Tours – and the benefits of getting their beer into the hands of consumers and also creating new restaurant contacts that might now list Estrella Galicia – Gastronomous has been commissioned to roll out the idea across the UK.
In 2020, Estrella Galicia Gastronomy Month will see the idea spring up in five UK cities, set to include London, Bristol, Cardiff, Leeds, Newcastle and Manchester.