The UK’s first independent Cookery School Guide
In 2015 we were approached by Kenwood, the leading kitchen appliance manufacturer. They wanted to burnish their credentials with the country’s best cooks – both professional and in the home. Initially keen to explore opportunities within London Restaurant Festival, we suggested that Cookery Schools were a more relevant sector for them to build a relationship with. But how best to do this?
After several months of research Gastronomous presented the idea of creating the UK’s first Cookery School Guide. The idea was well received and NCSG was launched in 2016. The digital guide features the top 50 Cookery Schools in the UK (as selected by a distinguished panel of cookery writers, editors and chefs), a constantly updated Journal of recipes and interviews and the UK’s only universal Cookery School Gift Card programme. Kenwood was soon joined by Waitrose as the Official Grocer.
Always with a mind on how to develop the idea and provide more value to our clients, we created a Kenwood Masterclasses programme. This was a UK-wide promotion with John Lewis where customers who purchased a Kenwood Chef Sense received a complimentary Masterclass at one of the country’s top 50 cookery schools. The programme was managed end-to-end by Gastronomous.
After five years Kenwood and Waitrose have moved on. The project, which is owned outright by Gastronomous, remains active although all schools are currently closed as a result of the COVID pandemic.
New brands have been lined up to partner in 2021.