Clients

Laurent-Perrier
Veuve Clicquot
Moët & Chandon

Objectives

Develop the champagne house’s association with London’s top restaurants to encourage listing and also to create new experiences for the consumers, and press, to try the champagne while dining. It is also a branding play.

Results

Created the ‘Champagne Gourmet Odyssey’ that has now become a landmark event. This involves up to 150 people having lunch, or dinner, across three different restaurants with two courses in each paired with champagne.

Six are now held annually during the London Restaurant Festival in October and independently across the year.

There is follow-up communication with guests, and participating restaurants to encourage sales.

We manage all ticket sales for the Champagne Gourmet Odyssey and can target key audience groups that the champagne houses which to attract. Alternatively, the event can be taken by a champagne house, for a smaller number of people, and used to host key stakeholders and press.

Moët & Chandon was the official champagne partner of the London Restaurant Festival’s first ever Summer Edition 2021. Being the welcome drink at each of the Top Ten Cuisines events and owning Champagne Gourmet Odysseys.

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