We embrace all elements of dining culture and particularly those that have captured the zeitgeist.
Few areas of dining out can claim to have captured that zeitgeist more powerfully than ‘Street Food’. So, in 2018, we developed an idea called Street Food All Stars and in 2019 the first event took place. The American Express Experiences platform had the exclusive presale on the tickets before they went on general sale and were marketed through other channels.
For one night only we took over Dinerama, the industrial bar and street food venue in Shoreditch, and invited London’s ten best street food vendors to set up for the night. Assembled and marketed under the new Street Food All Stars branding, guests purchased a ticket that included three dishes and a drink alongside music from three of London’s top DJs.
Street Food markets are a growing trend in London and across the UK and Europe. Gastronomous plan to take over the capital’s leading sites to create more Street Food All Stars events in the future.