Celebrating all things luxury across Europe’s finest cities for Marriott Bonvoy.

Marriott Bonvoy, in partnership with American Express, came to us to curate a series of events to showcase their portfolio of luxury properties across Europe. They wanted to drive awareness of, and deepen engagement with, the Marriott Bonvoy global rewards program – promoting its elite benefits to Premium American Express cardmembers.

Alongside this, they wanted to create a set of local Marriott Bonvoy Moments of affordable luxury, which local members could redeem their reward points against. Incorporating a luxury element to all activity was key.

We proposed a pan-European program of activations in their key markets consisting of Luxury Weekends and local Gourmet Odysseys. All of the events offer a unique premium offering, incorporating a luxury Marriott property at the heart of each event.

The Luxury Weekends include a hotel stay at a luxury Marriott property; dining at the city’s finest restaurants, including a Champagne reception and dining moment in the hotel to showcase Marriott’s exceptional F&B offerings; luxury brand experiences with the likes of Gucci, Louis Vuitton, and Loewe; and the best cultural experiences the city has to offer. The first weekends will be taking place later this year in Paris, Venice, and Madrid.

The Gourmet Odysseys, a signature Gastronomous offering, are high-end culinary events to encourage engagement from local Bonvoy members. These indulgent lunchtime adventures see guests visit three celebrated restaurants in the heart of their city, for a six-course wine paired lunch. A luxury Marriott hotel is showcased in each city by hosting a welcome champagne reception, as well as featuring one of its restaurants as part of the Gourmet Odyssey. The first two events will take place in Paris and Venice this summer.

Find out more here