Celebrating all things luxury across Europe’s finest cities for Marriott Bonvoy.
Marriott Bonvoy, in partnership with American Express, came to us to curate a series of events to showcase their portfolio of luxury properties across Europe. They wanted to drive awareness of, and deepen engagement with, the Marriott Bonvoy global rewards program – promoting its elite benefits to Premium American Express cardmembers.
Alongside this, they wanted to create a set of local Marriott Bonvoy Moments of affordable luxury, which local members could redeem their reward points against. Incorporating a luxury element to all activity was key.
We proposed a pan-European program of activations in their key markets consisting of Luxury Weekends and local Gourmet Odysseys. All of the events offer a unique premium offering, incorporating a luxury Marriott property at the heart of each event.
The Luxury Weekends include a hotel stay at a luxury Marriott property; dining at the city’s finest restaurants, including a Champagne reception and dining moment in the hotel to showcase Marriott’s exceptional F&B offerings; luxury brand experiences with the likes of Gucci, Louis Vuitton, and Loewe; and the best cultural experiences the city has to offer. The first weekends will be taking place later this year in Paris, Venice, and Madrid.
The Gourmet Odysseys, a signature Gastronomous offering, are high-end culinary events to encourage engagement from local Bonvoy members. These indulgent lunchtime adventures see guests visit three celebrated restaurants in the heart of their city, for a six-course wine paired lunch. A luxury Marriott hotel is showcased in each city by hosting a welcome champagne reception, as well as featuring one of its restaurants as part of the Gourmet Odyssey. The first two events will take place in Paris and Venice this summer.